I help business owners who struggle to get the results they want with ChatGPT, without the pressure or tech jargon. | Teaching online | Lives in Dordogne, France
I’ve been thinking a lot recently about AI, automation, and the way we communicate with each other.
It’s incredible what we can do now, we can ask ChatGPT to write twenty emails, thirty social media posts, a week’s worth of blogs, and even map out an entire marketing campaign before the morning coffee has gone cold.
But, does all this online content still sound like you? Or has your voice been replaced with something that feels ‘polished’, professional… and utterly forgettable?
The other day I was scrolling through Facebook and I noticed something, post after post after post all looked the same. They all had the same pale pink, sage green and beige colour palettes. The same carefully arranged boxes. The same little heart icons as bullet points. Every graphic was beautifully designed, but by the time I’d finished scrolling, I couldn’t remember a single one of them, they had all blended into one beige blur.
That isn’t because Canva is the problem, and it certainly isn’t because AI is the problem. It’s because so many people are creating fast content that could belong to absolutely anyone.
Now imagine reading a post that shares a genuine experience, an opinion, or even a lesson someone learned the hard way. It might not be quite as polished, and perhaps it took a little longer to create, but it feels real. Real writing is imperfect by nature! You can almost hear the person behind the words. That’s what we want to connect with.
We’ve all heard stories about people losing their jobs because of AI, and those stories can make it feel as though people are becoming less important. What interested me recently, though, was reading about companies beginning to recognise the value that people still bring.
What caught my attention recently, though, was a BBC article about Ford. After relying more heavily on AI in parts of its engineering and quality control processes, the company found it still needed the judgement and experience of skilled engineers. More than 300 engineers were brought back because AI alone wasn’t enough. It wasn’t a failure of AI. It was a reminder that people and AI each have their own strengths, and the best results come when they work together, not when one tries to replace the other. <BBC ARTICLE>
Now don’t get me wrong, that is not a failure of AI, it is the failure of using AI in the right way. I see it as a reminder that AI and people each have their own strengths, and should be used according to those strengths.
AI is a tool. A remarkably adaptable one, but still a tool. A paintbrush doesn’t create a painting on its own. A camera doesn’t decide what story to tell. In exactly the same way, ChatGPT doesn’t know what matters to your audience unless you guide it. It doesn’t know your experiences, your personality, your sense of humour, or the conversations you’ve had with customers over the years. Those are the things that make your business unique!
As AI becomes more common, I actually think those human qualities become even more valuable. So by all means use ChatGPT – I use it every single day. Let it help you organise your thoughts, overcome writer’s block, improve your writing, and save yourself hours every week. That’s exactly how I use it. But please, just don’t let it replace the very reason people chose to follow you in the first place.
Your audience isn’t looking for another perfectly polished AI-generated business, they’re looking for a real person, and that is something no AI can ever become.
If you would like to work with me, please go to www.carmenjean.com.
To download my free PDF, please go to www.carmenjean.com/great-results-with-ai